The goal is to create modern and user-friendly websites from clients that would not only attract potential clients but also provide a seamless online experience, showcasing the agency and allowing leads to book appointments and explore services.
I have worked on two projects, one with Success Tutoring and the other is disclosed (contact me for an in depth discussion).
This project involved designing and developing a franchise website for an education tutoring company, Success Tutoring. The goal is to create a digital experience that reflects the studio’s commitment to education, quality, and personalised service, while also offering a seamless user experience.
The website design was inspired by modern education platforms and tools that help students ace their subjects, such as Mathspace, colleges and university websites. I focused on a minimalist layout to create a better user experience and faster navigation for users to find franchise information. Large, high-resolution images showcase the growth and community opportunities that franchise leads can gain, while custom typography evokes a sense of sophistication and tradition.
Stage 1
Project scope - identified Success Tutoring Franchise webpages that I'll be redesigning, including the country selector in the header
User and competitor research - stakeholder interview with Michael Black, the Founder, allowed me to get website analysis and information collected by the team of our franchise users. He identified that Kumon, Mathnasium and Sylvan franchises are Success Tutoring's competitors. I did a deep dive on the first two to audit their company's strengths and design strengths for improvements on the client's website. (see image above)
The site was built using modern web technologies to ensure performance and responsiveness. I implemented a user-friendly content management system (CMS) that allows the studio to easily update News & Updates, showcase new franchise owners' stories, and manage call lead bookings. The site is fully responsive, providing a seamless experience across all devices, from desktop to mobile.
